From Layoff to 100K+ Followers | With Jennifer Chou

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From Layoff to 100K+ Followers | With Jennifer Chou

How Jennifer went from a layoff to 100K+ followers and $6k in course sales in 24 hours.

Jack W.

Jul 18, 2025

Transcript

Jennifer Chou went from blowing up her companies TikTok account, to:

→ Growing her own audience to 80K+ people (now it’s well over 100K)

→ Getting laid off from that job

→ Replacing her $6k/month salary with a 24 hour sale of her first course

Jennifer, better known online as Vegan Tech Nomad, turns unhinged data dashboards, her content marketing strategy, poop-tracking, marathon training, and more into viral content gold.

In this candid chat she walks Jack through the exact steps that grew her Instagram to 80K+, replaced a month’s salary in a single launch day, and helped thousands of ADHD creators reclaim their time with life-tracking.

If you want a repeatable framework to post consistently, ditch burnout, and monetize fast, start here.

Why you'll love this episode:

Learn the 4-week Life Tracking Framework that keeps ADHD brains on track.
See how Jennifer tests hooks on TikTok before syndicating winning videos.
Borrow her “vibes-based” creativity rule to kill perfectionism.
Understand the psychology tweaks (progress bars, tiny wins) that boost course completion.
How to overcome your fears, challenges, and mindset roadblocks to creating content
Hear real student wins—from new clients to “first course ever finished.”

Top Takeaways & Timestamps

00:49 – Origin Story: Why a breakup over her username sparked the Vegan Tech Nomad brand.
02:26 – Poop-Tracking Pays: Viral video and first life-tracking course idea.
04:26 – Five-a-Day Posting: Spam-posting TikToks for her employer and lessons learned.
05:28 – $6 K in One Day: Course launch beats former monthly salary.
07:28 – Celebrate Tiny Wins: How $300 felt bigger than $6 K—and why mindset matters.
12:05 – 100 K Followers in a Year: Reps, hook testing, and volume over polish.
17:06 – “Everything Is Vibes”: Fun first, analytics second—results follow.
22:25 – Cross-Platform Surface Area: Use TikTok as R&D, Instagram/YouTube for scale.
29:38 – New Mission: Pivoting life-tracking toward overwhelmed founders.
35:25 – Product Ladder: Templates → Cohort → Course; pricing psychology that converts.
37:57 – Cohort → Course Flip: Why she ditched daily Zoom calls and made her ADHD program evergreen.
42:18 – Therapy Beats Tactics: Students raved about mindset modules over hook formulas—and what she learned.
50:06 – UX That Sells: Progress bars, badges, and “cute sounds” that nudge learners to finish.
55:53 – Life-Tracking Stack: Daily wins, weekly reflections, and a North-Star metric anyone can steal.
1:02:59 – Coach B Energy: Building self-compassion to calm rejection-sensitive ADHD brains.
1:09:55 – Post With Joy: The 7-second routine that turns content creation into pure play.
1:15:40 – Community Boost: Discord + comment pods that wipe out imposter syndrome.
1:22:31 – Permission to Pivot: Smashing limiting beliefs and making creativity fun again.