Our guest today is the brilliant Matt Herman.
He’s a content-marketing pro at Aeroseal, an AI warlock, songwriter, and all-around creative.
Matt and Jack dig into practical AI use cases in content marketing, smarter ChatGPT workflows, turning generative AI into a pocket life coach, and keeping the human spark alive in writing and other creative processes.
Then they nerd out on AI: how to write with it (and how not to), how it can double as a pocket therapist, and how it’s reshaping the way we market, create, and solve problems.
They swap real-world stories, share stress-tests, dabble in a bit of doom-and-gloom theory, and break down what separates great AI prompts and projects from mediocre ones.
Free 5-Day AI Writing Email Course: https://aiwritingroadmap.carrd.co/
Matt on LinkedIn: / mattwherman
Jack on LinkedIn: / writeschrute
Key Takeaways & Topics
AI tools can enhance creativity and writing efficiency.
Context is critical when using AI for writing, marketing, and creative tasks.
AI can support your therapy journey or act as a life coach.
How to write with AI—the right way and the wrong way.
Custom GPTs can be tailored to individual needs and preferences.
AI technology is evolving at a crazy pace.
The combination of human insight and AI drives personal growth.
AI can help users navigate complex emotional situations.
Art and creativity will always retain a human element.
AI can provide immediate answers and solutions to problems.
Why speaking to AI is better (and faster) than writing, and how to do it.
The future of AI remains uncertain (does anyone actually know what the heck will happen)?
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